Stride Pro X
The Brief
The brief was to create a dynamic motion graphic for a revolutionary new running shoe, “Stride Pro X,” designed to capture attention on social media and build excitement around the launch.
Designed for performance, comfort, and style, this shoe is perfect for runners of all levels who want to push their limits.
The Moodboard
I explored various ideas through research to shape the concept for the motion graphic, ultimately creating a bold and lively brand. Taking inspiration from Nike, I used vibrant neon colors to convey a strong sense of energy and movement.
Typography
Bold & impactful,
letters in various
sizes animated throughout
to create the feeling of
movement
Colour Palette
Vibrant colours mixed with black
& white for contrast - unisex
colours chosen for broad reach
Style
Modern & fast: Clips showcasing
the shoe in action, across
varying terrains with a snapshot
of the demographic. Fast moving
transitions between clips on a
diagonla movement, to further
create a dynamic feel.
Flashing style throughout with
pops of colour
The Result
​The challenge was to create a high-energy clip within a tight timeframe, using rapid video cuts and dynamic transitions while maintaining a clean and uncluttered look.
By incorporating fast-paced text animations and bursts of vibrant color, I believe I successfully captured the spirit of the brand and was really happy with how the final piece turned out.
